GBP did a survey on the market potential for water filtration jugs in Thailand and Vietnam. The manufacturer of water filtration systems was interested to find out whether a market entry into Thailand and/or Vietnam would be feasible or not. GBP analysed the current water filtration jug market and the market potential was estimated. Additionally, manufacturers and distributors were sourced and import tariffs explained.

GBP conducted face-to-face interviews with distributors, manufacturers and experts of government departments, which gave us a deep insight into the water filtration jug market and its potential.

Finally, recommendations for both markets were given. In both countries the provider has to focus on an advertising campaign emphasising the benefits of using its products. In addition to that, professional external assistance is recommendable and by licensing the product, the market entry will be simplified.