About us


Competence in Asia

GBP International is an independent consulting company and offers Management Consulting Services in Asia Pacific. Based in Asia and Europe with a strong international network spread across China, India, Southeast-Asia and Europe, we provide industry specific expertise and high quality industry research to clients with a particular interest in the Asian markets.

GBP International was founded in 1997 by Volker U. Friedrich. Prior to founding GBP Volker Friedrich was a Senior Consultant with Roland Berger & Partner. GBP International has its legal base in Malaysia but has established a number of representative offices with a local presence in the major cities in Asia Pacific. Berlin and Kuala Lumpur have developed as centres for the coordination of our activities in Europe and Asia respectively.

With our team of experienced and professional employees and partners - from Asia and Europe - we are able to offer to you a "Best of both worlds" scenario. The traditions embedded in the slogan "Made in Germany" are combined with our Asian values and our know-how as well as know-who in the target markets.

Most of our clients originate from Germany but we have had the privilege to work for companies from Italy, Holland, Austria, USA and Asian countries as well. Typically we start to conduct market research and based on the findings we develop the best possible strategy for the client. Thereafter we are the partner in implementing the strategy and act operationally in the target market together or on behalf of our clients.

Whenever necessary we cooperate with consulting specialists, reputable law firms and banks and supervise the overall project and the respective project interfaces. GBP International has a deep understanding of the economic structures and hurdles in Asia. By using our expertise and network our clients receive add on value as they save time and cost in the realization of their projects. Our reputation is built on the excellent services we have provided to our clients during the last 13 years. Our references and credentials are proof of this.

GBP International is proud to be associated with a number of excellent organisations. Thus we are the official representative for FINPRO, the Finnish industrial internationalisation agency in Malaysia. We are also a member of the Board of Trustees of the Malaysia-Europe Forum (MEF).

The Myanmar market is a new corner stone of GBP International’s expansion in Asia-Pacific. With the foundation of the Myanmar German Business Association (MGBA) in 2011 and the establishing of its Myanmar office in Yangon GBP International is dedicated to foster the cultural and economic relations between Myanmar and Europe. GBP International also established the MYANMAR POOL to offer companies the unique chance to quickly establish an on-site presence, in order to facilitate a professional business network and foster economic relations.

GBP International's Vision

To contribute to a better understanding between the East and West by leveraging on each other's skills and expertise for mutual benefit and conducting business among friends.

GBP International's Mission

To enable our clients and partners to reach their goals faster and more efficiently. Therefore we provide operational and hands-on services to our clients in Asia and Europe. GBP will make a difference in terms of sustainable business success and show the right way forward.

GBP ensures successful business in Asia

Our goal is to exceed expectations every time with every client. We strive to find creative, inventive ways to solve problems and implement solutions. We dare to create a work environment that is respectful, fun, engaging, diverse, and rewarding.